DeanneBerry
Dance fitness platform with on-demand video streaming and PayPal subscriptions.
At a Glance
Tech Stack
“My students train at home now with the same energy as my live classes. The platform looks and feels like mine, not some generic fitness app.”
Deanne B., Dance Fitness Instructor
The Challenge
A professional dance fitness instructor wanted to take her studio classes online. She had the content, the brand, and the audience. What she did not have was a platform that let her stream high-quality workout videos with licensed music, handle subscriptions, and manage her content without calling a developer every time she wanted to upload a new session. Third-party platforms took a cut of revenue and buried her brand under their own interface.
What We Built
We built a branded streaming platform that puts her name front and center. Users browse workout categories like Hip Hop Dance, Boxing Cardio, and Total Body Conditioning. PayPal handles global subscriptions with a built-in discount coupon engine for promotions. The admin backend lets her upload videos, manage pricing, and run promotional campaigns without touching code. Video descriptions help users understand what each session covers before they press play.
Key Features
Video Streaming
High-quality on-demand workout videos organized by category. Seamless playback with progress tracking across sessions.
PayPal Subscriptions
Global payment processing with recurring billing. Users subscribe once and get instant access to the full library.
Discount Coupon Engine
Create promotional codes with percentage or fixed discounts. Set expiration dates and usage limits for marketing campaigns.
Content Management System
Admin uploads videos, manages descriptions, and organizes content into workout plans without technical knowledge.
Workout Categories
Hip Hop Dance, Aerobics, Boxing Cardio, Total Body Conditioning, and Nutrition plans. Browse by mood or intensity.
Mobile Dashboard
Users track payment history, update subscription tiers, and manage preferences from their phone.